The Kaftan is a traditional garment worn by women in the Middle East and North Africa. It is usually made of cotton or silk and can be worn as a dress or as a robe. The Kaftan has been around for centuries, but it wasn’t until the 20th century that it became popular in Western countries. The first time it was seen in Europe was at the Paris Exhibition of 1867. The word "kaftan" is derived from...
Have you heard about Circular fashion… Well if not, let me tell you a little about this new phenomenon. Circular fashion is set to be the buzz word of 2021 and beyond. The phrase which was initially coined by Dr Anna Brismar of Green Strategy in 2014, is now taking the sustainability debate by storm. Sustainability has, let’s face it, probably bemused all of us at some stage or another. We know we need to do...
Thank you for all your lovely comments and feedback on the recent blog, "Reject, Revamp, Recycle. I’m so pleased to see that the upcycling theme are gaining such momentum within our Asian circles. It’s economical, sustainable and allows you to keep the memories intact , so whatya waiting for?! As promised in the previous blog, we’ve been researching and speaking to our Designers about what we can do with all those old Asian outfits, sarees and...
Priyanka Chopra described her wedding to musician Nick Jonas as a mashup of cultures and how right she was. Here we give the lowdown of how this couple brought bother their backgrounds together in what must be one of the most talked about weddings of the year...
Slow Fashion gathers pace in India's key pret brands...
Sonam weds Anand...
Bollywood scores a sixer...
Kareena Kapoor-Khan rocks ICW 2018...
An average of 6 yards, the Saree is a garment that epitomises grace, mystique and awe to all who purvey it. This garment is something that can be worn by everybody from a teenage girl going to her first garba to a doting grandmother playing...
Following our recent blog, '6 Yards of Magic', we're still crushing over the saree and pleased to see that the missive to make the saree into an everyday garment is still continuing with the #sareenotsorry project gaining international acclaim. The #sareenotsorry project was started by a Calfornia professor (Tanya Rawal) as a teaching experiment fighting xenophobia which amongst recent years has become more prevalent in the US. ...